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Special website for the Milbon booth
at the Osaka Health Care Pavilion,
Expo 2025 Osaka, Kansai, Japan
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To be beautiful =
To live your life radiantly
About To be beautiful = To live your life radiantly
Milbon is a global manufacturer that supports the beautiful lifestyles of people around the world through the haircare industry.
We truly believe that by becoming a Beauty Platform, a local infrastructure aligned with the lifestyles of consumers through beauty and health, hair salons will make people, communities, and the world more beautiful and enriching.
Milbon strives to contribute to the development of sustainable communities around the world through hair salons that deliver beauty. We feel a strong affinity between this commitment of ours and the theme of the Osaka-Kansai Expo, “Designing Future Society for Our Lives .” Also, we feel a powerful attachment to the message that everyone can be reborn as a new self by taking a fresh look at their lifestyle, incorporated in the theme of the Osaka Pavilion, “Reborn.” This is why we are sponsoring the Osaka Pavilion.
Through this sponsorship, we aim to help create a society where all people can be true to themselves, prosper, and enjoy beautiful lives.
Provided by: Osaka Pavilion (Public Corporation)
About the Milbon Booth
Concept
Envisioning future salons:
Live your life, authentically and beautifully
The future salon is a place that embodies the personalized aesthetic of “living your life, authentically and beautifully.” Existing hair salons will evolve into places that support the ability to live in a way that is true to oneself. Together with salons, Milbon will continue to inspire beautiful living around the world.
Experience the Future Salon:
Platform for Living Authentically and Beautifully
The Future Salon, Redefined as the Future Beauty Platform
By 2050, hair salons will be more than just places to get your hair cut. They will expand to include hair care, skin care, and beauty healthcare, becoming your partner in achieving your personal beauty goals. Using measured data, salons will propose personalized care solutions and help clients discover ways to live beautifully through the guidance of expert hairstylists. Simply hold your personalized "My Band" over the device to explore the care tailored just for you.
Booth Concept
Experience Overview
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(1) Beauty Platform - Vision of the Future (Video)
Explore the historical connection between beauty and health, and witness how this relationship has evolved over time.
Watch Milbon’s vision for the future, showcasing how the Beauty Platform will revolutionize beauty and wellness infrastructure.
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(2) Beauty Platform - Immersive Future Experience
Step into the future of beauty and health with an immersive experience that brings the concept of the Beauty Platform to life, as if you were truly there.
Feel what it’s like to connect with beauty and wellness in a whole new way—whether at home or in the salon.
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(3) The Three Cares (Health Care, Skin Care, Beauty Healthcare) × PHR Experience
Discover product recommendations based on the Personal Health Record (PHR)—your personalized health and wellness data—collected at the Osaka Healthcare Pavilion.
Experience how salons of the future will integrate PHR data, preferences, and expert hairstylist advice to deliver truly personalized care.
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(4) Take-Home Sample Experience
Visitors participating in the Future Beauty Platform experience will receive product samples that showcase the personalized salon care of the future. These products offer a glimpse into the transformative possibilities of the Beauty Platform.
INFORMATION
- Schedule
- 2025.4.13〜2025.10.13
- Opening hours
- 9:00~22:00
- Venue
- Osaka Healthcare Pavilion
at Expo 2025 Osaka, Kansai, Japan - Admission Ticket
- Please see "Types of Admission Tickets" (external website) for more details.※The sales period differs depending on the ticket type.
OTHERS
Japan Association
for the 2025 World Exposition
As a world exposition that has adopted “life” as a theme, Expo 2025 Osaka, Kansai will be an opportunity for people from around the world to gather in a single location.
Our objective is that at the Expo, hope for the future world will be expressed through the interaction of the world’s diverse values, promotion of the formation of new connections and creation, overcoming global crises, protection of each individual’s life, and reexamination of ideal lives and ways of being.
Osaka Healthcare Pavilion
In light of the objectives of holding Expo 2025, Osaka will bring together knowledge and ideas from throughout Osaka to achieve exhibits that enable visitors to experience life, health, and lifestyles of the near future and convey to many people from around the world the vitality and appeals of the city of Osaka.
We seek to create a pavilion filled with surprises and new discoveries that inspire everyone. We hope that as a participation-based pavilion, it will be deeply remembered and lead to new action through experiences and joint creation.