Envisioning future salons: Live your life, authentically and beautifully
The future salons is a place that embodies the personalized aesthetic of “living your life, authentically and beautifully.” Existing hair salons will evolve into places that support the ability to live in a way that is true to oneself. Together with salons, Milbon will continue to inspire beautiful living around the world.
Booth Concept
(1) Beauty Platform - Vision of the Future (Video)
Explore the historical connection between beauty and health, and witness how this relationship has evolved over time.
Watch Milbon’s vision for the future, showcasing how the Beauty Platform will revolutionize beauty and wellness infrastructure.
You can see how beauty and health have changed from the 1970s to the 2020s according to the trends of the times in the Vision of the Future(Video).It shows how the relationship with beauty and health is evolving toward the future through various changes. The future of beauty and health as envisaged by Milbon is centered on hair salons, taking the approaches of realizing “a fusion of digital and real,” “stress-free and seamless,” and “immersive salon experiences”, so that the future salons will be the places that embody the personalized aesthetic of “living your life, authentically and beautifully.”
(2) Beauty Platform - Immersive Future Experience
Step into the future of beauty and health with an immersive experience that brings the concept of the Beauty Platform to life, as if you were truly there.
Feel what it’s like to connect with beauty and wellness in a whole new way—whether at home or in the salon.
Experience the personalized content of future Beauty Platform. When getting ready at home, it checks your measured data and recommends products that should be used. You can have products and services chosen according to your preferences and try them while receiving advice from hair professionals at hair salons. Advice from hair professionals is not only available at hair salons but also outside a salon, allowing you to try those products and services together with them anytime, anywhere. The future Beauty Platform offers you a personalized beauty and health experience, with advice that goes beyond hair care, including skin care and beauty healthcare.
(3) The Three Cares (Hair Care, Skin Care, Beauty Healthcare) × PHR Experience
Discover product recommendations based on the Personal Health Record (PHR)—your personalized health and wellness data—collected at the Osaka Healthcare Pavilion.
Experience how salons of the future will integrate PHR data, preferences, and expert hairstylist advice to deliver truly personalized care.
Similar to the Beauty Platform, visitors can experience "The Three Cares", personalized just for you. At the hair salons in 2050, hair professionals will offer products and services that best suit you based on your health data and product use history. You can go through a demonstration of the future hair salon, which improves the condition of your hair, skin, and beauty healthcare based on the actual data measured at Osaka Healthcare Pavilion. Enjoy the experience of having items selected that work well with you among a variety of products.
(4) Take-Home Sample Experience
Visitors participating in the Future Beauty Platform experience will receive product samples that showcase the personalized salon care of the future. These products offer a glimpse into the transformative possibilities of the Beauty Platform.
The entire booth provides a demonstration of the future Beauty Platform in 2050, where visitors can experience a personalized relationship with beauty and health found in the future. Much like experiencing the future, items suitable for you will be selected for you to take home as gifts.
