Milbon

Future Hair Salons in 2050
Discover Your True Beauty

It seems that future hair salons will be the places where the existing hair salons are updated and they offer suggestions about "living my life authentically" together with me.I hope to discover how to "live beautifully" at the Milbon booth.

Panoramic view of the Milbon booth “Beauty salon where you can live your life, authentically and beautifully”

How Is It Different from the Usual Hair Salon?

It seems that I can experience the three cares at the hair salon by watching the Vision of the Future video projected on the booth’s large monitors. I can experience a future hair salon that discovers my preferences together with me and offers recommendations when I am selecting items and services.

ビューティプラットフォーム「ミライビジョン動画」を見ている様子
Watching the Beauty Platform “Vision of the Future (Video)”

Receiving Care in Addition to Hair Care

By standing in front of any one of the four long monitors at the booth, I can enjoy a magical experience of diving into the world of the future. In the futuristic world, it seems that I can try out a variety of care related to beauty and health together with a hair professional, either at a hair salon or at home. I thought hair salons were places for cutting, coloring, or perming my hair, but the future hair salons offer more than just hair care; they will also allow customers to try out cosmetics as "Skin Care".What makes me happy is that I can try, on the spot, items that best suit me, chosen together with a hair professional, and I can bring samples to try at home. There are also supplements for "Beauty Healthcare" made to help me become more beautiful from the inside out. The supplements will be selected based on my body data, allowing me to try the best ones.
I hope to find my true self through these three cares.

ビューティプラットフォーム「ミライ没入体験」を体験している様子
Experiencing the Beauty Platform “Immersive Future Experience”

Personalization Using Body’s Data

The three cares are personalized using my body data measured at the entrance of Osaka Healthcare Pavilion. At the hair salon, of course, we can consult with hair professionals about care items and methods while making decisions, and at home, we can use the app to care for ourselves while receiving advice from hair professionals, “anytime” and “anywhere”. I was able to experience a future hair salon, where I could enjoy skin care and beauty healthcare in addition to hair care, receive recommendations for items and care methods based on my body data and use history, and try out all kinds of things together with a hair professional. I was also happy to receive samples of care products at the end of the experience. I really hope everyone can experience it for yourself.

「3つのケア×PHR体験」を体験している様子
A scene from the “Three Cares (Hair Care, Skin Care, Beauty Healthcare) × PHR Experience”